Jake Rubenstein

Director of Operations
Jacob Rubenstein is an experienced executive with particularly deep knowledge of project management, financial analysis, and vendor management: ensuring activities are completed on schedule and under budget. Jacob has managed the due diligence of multimillion dollar commercial loans (including the Trump Tower in Waikki Beach for a $40 mm refi) to executing international trade shows with 18+ participants and budgets in excess of $100k. Jacob has sigfinicant international experience, having done business in East Asia and Europe – including having lived and worked in Germany for four years.

Cesar Arellanes

Contractor: Trade Show Services

Cesar Arellanes has over 11 years of international business experience in export/import regulations, brand development and market entry. Cesar’s focus is in helping beauty products brands, as well as food & agriculture brands, grow in overseas markets. He is a regular lecturer on domestic and international trade issues throughout California. His past work assignments range from his time as the Director of the Los Angeles area, Center for International Trade Development, US Department of Commerce, to founding and operating his own real estate development company.

Kimberly Pederson

Special Projects Coordinator

Kimberly first got a taste of international e-commerce when she interned at the Center for International Trade Development while working on her statistics and economics degree at California State University, Long Beach. Here, she had the opportunity to assist with the organization of a California Pavilion at an International Beauty Trade Show. By the end of her year-long internship, Kimberly was hooked. Shortly after, the opportunity arose to become a part of the California Trade Alliance team. Her economic background and love of travel and culture all lend to her position. “So here I am, living the dream.” – Kimberly Pederson

Nikki Hickman


Nikki Hickman is an accomplished financial professional with proven record of success in reporting, analyzing, and utilizing key information in the strategic decision making process.