Exhibit with the California Pavilion at Beautyworld Middle East
Beautyworld Middle East is the largest international trade fair for beauty products, hair, fragrances and wellbeing in the Middle East. Last year’s show welcomed over 37,000 visitors from 131 countries and featured over 1,500 exhibitors from 59 countries. Buyers, distributors, importers, wholesalers, retailers, and professionals from across the region attend Beautyworld to do business. Beautyworld Middle East’s influence has spread not only across the Middle East and Africa, but also the Indian subcontinent offering thousands of influential trade buyers and distributors. Join the California Pavilion in Dubai to capture the opportunity of this leading trade and networking event for the beauty industry.
52,945 Square Meters of Exhibition Space
Market Makeup: The Categories
The Middle East and Africa’s (MEA) beauty and personal care market are projected to grow 6.4% annually over the next five years. Meaning the MEA region is currently the world’s fastest growing market for fragrances, hair care, color cosmetics, skin care, men’s grooming, spa and wellness and its overall beauty and personal care market is expected to be worth $34.7 billion be 2020. Within the MEA Saudi Arabia, Iran, and the UAE were the three largest spenders on color cosmetics in 2015. With the Middle East’s cultural connection to fragrance that goes beyond beauty, it is the second in the fragrance growth market. Haircare is a big player in the region coming in as the third largest beauty category in the MEA. The Middle East is also experiencing the rise of the well-groomed man, as the male populous spends more time in front of the mirror and more money on personal care. Therefore, whether your brand is color cosmetics, fragrance, hair care or a men’s line the Middle East is the place to do business.