For the last 10 years, the California Trade Alliance has been dedicated to building buyer connections for U.S. beauty companies.
Through managing the CA / USA Pavilion and hosting Beauty Buyer Meetings for the US beauty brands we have developed a two-tier pathway of executing international business. We do so with the belief that we are not competitors but rather collaborators that are bound by a shared passion of our brands and customers.
The California Trade Alliance (CTA) provides the platforms for brands to grow internationally. We introduce brands to established vetted international buyers.
Browse our latest trade shows around the globe.
Browse some of our recent testimonials to see what our clients think.
"The California Pavilion is a great experience not only for the exhibitors through the friendly collaboration and efforts but is also great for the attendees. Walking through our hall, the attendees are able to see the best that California companies have to offer. "
Owner, Dermaesthetics Beverly Hills
“That CTA is a well-organized and efficient group that allows California companies to grow and also that provides experience in the international markets. I enjoyed the ambiance, look and feel and location of our pavilion, but most importantly the team work with all the CTA exhibitors.”
Owner, Daily Concepts
"The California Pavilion has become a destination point for buyers at Cosmoprof Bologna, which creates automatic success for manufacturers with the foot traffic from potential customers it draws."