Welcome to the California Trade Alliance (CTA), where we believe in the transformative power of sales and the boundless opportunities that overseas markets offer. Since 2010, we have become more than just a business chamber or association, we are a dynamic community of independent brand owners and manufacturers united by a shared passion for growth.
What We Do
Through the California Trade Alliance, we...
Provide documentation needed for exports and customs clearance.
Connect US beauty brands to international buyers and distributors.
Create an environment for brand owners to exchange ideas and find solutions
Provide seminars and education
Organize dedicated California pavilions in the largest international trade shows
Provide one-on-one mentorships
Our Mission: Fueling International Success
At CTA, our mission is clear: we're dedicated to empowering U.S. companies to thrive in global markets. We understand that success knows no borders, and that's why we focus on regions with growing middle-class populations and surging consumer demand.
Collaboration Over Competition In the world of CTA, collaboration reigns supreme. We don't seek to compete; we seek to lift each other up. Together, we harness the collective power of our brands and customer-centric approaches to drive international growth.
Tailored Services for Your Industry Whether you're a seasoned exporter or just dipping your toes into global markets, CTA is your trusted partner. We specialize in serving businesses in the Health and Beauty, Food, CBD, Nutrition, and Agricultural product industries. Our comprehensive services are designed to help you navigate the complexities of international trade and grow your overseas sales.
Our Team
Jake Rubenstein
Director of Operations
Jacob Rubenstein is an experienced executive with particularly deep knowledge of project management, financial analysis, and vendor management: ensuring activities are completed on schedule and under budget.
Jacob has managed the due diligence of multimillion-dollar commercial loans (including the Trump Tower in Waikiki Beach for a $40 mm refi) to executing international trade shows with 18+ participants and budgets in excess of $100k.
Jacob has significant international experience, having done business in East Asia and Europe – including having lived and worked in Germany for four years.
Cesar Arellanes
Contractor: Trade Show Services
Kimberly Pederson
Special Projects Coordinator
Kimberly first got a taste of international e-commerce when she interned at the Center for International Trade Development while working on her statistics and economics degree at California State University, Long Beach. Here, she had the opportunity to assist with the organization of a California Pavilion at an International Beauty Trade Show.
By the end of her year-long internship, Kimberly was hooked. Shortly after, the opportunity arose to become a part of the California Trade Alliance team.
Her economic background and love of travel and culture all lend to her position. “So here I am, living the dream.” – Kimberly Pederson
