31st State

31st State is an award-winning original range of grooming products developed specifically for Gen-Z skin and hair. The entirely vegan product range contains powerful active natural ingredients that work and smell great. Inspired by her home state of California, Stephanie Capuano founded 31st State after being unable to find grooming products for her teenage sons that she felt were safe to use. 31st State currently offers 7 products for hair-skin-body. Stephanie states, “What I wanted was products that were made from clean, high quality ingredients – what my sons wanted was for them to really work, and be cool, of course. Stuck between green-washed and fake natural products that smelled awful and lacked efficacy, and stereotypical male aftershave products laden with chemicals, there seemed to be no option for boys like my sons, or me, the purchaser.” 31st State has garnered multiple accolades including a Global Pure Beauty Award, a Beauty Shortlist Men’s Grooming Award, and a GQ Magazine.
31st State is free from any ingredients that are known to cause skin sensitivity and is patch tested to ensure dermatological approval. The entire range is also free from SLS, SLES, parabens, mineral oil, petrolatum, petro chemicals, propylene glycol, synthetic colours, PEGs, PABA, phthalates, genetically modified ingredients (GM), aluminium, microbeads, lead, mercury and formaldehyde. The products are also vegan, gluten-free and not tested on animals. The packaging is fully recyclable and everything is made in the UK.