Sultra the brand
Founded in 2008 by veteran hairstylist Dana Story, Sultra is an innovative, fashion-forward hair tool brand utilizing healing technology to strengthen your hair while you style.
Created by a stylist, for stylists, Sultra’s infrared and ionic technology infused tools promote the healing of the hair and scalp all while breaking down excess moisture and water molecules, both left on the hair and within the surrounding environment, to penetrate the hairs cortex to strengthen and hydrate the hair from within.
Fostering the brand ethos that styling your hair should be predictable, reliable, and fun, Sultra is dedicated to creating high quality, high performance tools that deliver superior results.
• Sultra’s high quality tools reduce styling time while protecting and repairing hair
• Mends and defends hair while styling
• Lock in styles that last day to night, while bringing hydration and strength back to the hair with every use
• All tools have a combo of infrared & ionic technology
• Advanced care is utilized in the Bombshell Collection where it mends and protects your hair at a constant heat while generating ions and near infrared rays
• After Hours Collection feature titanium plates and rods and ThermaLite combining Far Infrared Rays with a dedicated Ion Emitter that actually promotes healing of the hair and scalp while you style
• All tools maintain at a constant temperature creating lasting styles while not damaging and splitting the hairs cuticle
Export activities and capabilities:
• Sultra is a global beauty brand, specializing in innovative and luxe hair styling tools, with the ability to ship anywhere in the world.
• Sultra is currently seeking to expand distribution in the UAE, EU, UK, AS, and SA