The California Trade Alliance connects US beauty brands with international buyers. We have achieved this through the platforms below. Join us for one of our international buyer events.
Trade Shows
After 10 years of presence, the California Pavilions have become a destination for the next desirable brand. The California Trade Alliance designs, builds and manages the California and US Pavilion at the world's most important Beauty trade shows. By exhibiting with us, we represent you so you can concentrate on what matters: developing relationships and making sales.
The electricity, lighting, catering, etc. is taken care of by us. Trade shows allow companies to pick up new distribution, continue existing business relationships in a dynamic environment held in the beautiful city of Bologna. Within the California Pavilion you will experience collaboration amongst independent brand owners. The California Pavilion is a place where you find creativity, sustainability and quality of US Brands.
Upcoming Trade Shows
Beauty Buyer Meetings
Beauty Buyer Meetings are the second platform used to connect international buyers to US beauty brands. This platform is more targeted in a few respects:
1) it is regional, unlike the trade shows that attract a global audience.
2) more focused, a brand will meet with 12-15 buyers.
3) less passive, before the event each party will have shown interest in meeting each other and have been vetted. Explore the options below.
