Beautyworld Middle East

Beautyworld Dubai is the premier show of the Middle East, with the upcoming edition scheduled for October 5 - 7, 2021. It is the region’s largest beauty exhibition. The show organizers are fully committed to safety and health of all exhibitors and visitors, as is the CTA. Therefore protocols and standards of safety will be upheld and enforced.

The Beautyworld team is diligently striving to ensure that exhibitors reconnect with clients, partners and supply chains in a safe environment. After 18 months of quarantine and uncertainty buyers and brands alike are looking forward to getting back to business at Beautyworld.

The Middle East and Africa’s (MEA) beauty and personal care market are projected to grow 6.4% annually over the next five years.

Meaning the MEA region is currently the world’s fastest growing market for fragrances, hair care, color cosmetics, skin care, men’s grooming, spa and wellness and its overall beauty and personal care market is expected to be worth $69.2 billion by 2024.

Due to Covid-19 accelerated trends are seen, within the MENA region, a large demand for clean beauty following this pandemic is expected. Within the MEA Saudi Arabia, Iran, and the UAE were the three largest spenders on color cosmetics in 2020. With the Middle East’s cultural connection to fragrance that goes beyond beauty, it is the second in the fragrance growth market. Haircare is a big player in the region coming in as the third largest beauty category in the MEA.

The Middle East is also experiencing the rise of the well-groomed man, as the male populous spends more time in front of the mirror and more money on personal care. Therefore, whether your brand is color cosmetics, fragrance, hair care or a men’s line the Middle East is the place to do business.