Beautyworld Middle East

Beautyworld Dubai is the premier show of the Middle East, with the upcoming edition scheduled for October 31 - November 2, 2022. It is the region’s largest beauty exhibition. After a great 2021 show edition, the show organizers are fully prepared for an even larger event in 2022. Join the CA Pavilion to have a presence at the premier business-to-business beauty show in the Middle East.

The Beautyworld team is diligently striving to ensure that exhibitors reconnect with clients, partners and supply chains in a safe environment.

The Middle East and Africa’s (MEA) beauty and personal care market are projected to grow 6.4% annually over the next five years.

Meaning the MEA region is currently the world’s fastest growing market for fragrances, hair care, color cosmetics, skin care, men’s grooming, spa and wellness and its overall beauty and personal care market is expected to be worth $69.2 billion by 2024.

Due to Covid-19 accelerated trends are seen, within the MENA region, a large demand for clean beauty following this pandemic is expected. Within the MEA Saudi Arabia, Iran, and the UAE were the three largest spenders on color cosmetics in 2020. With the Middle East’s cultural connection to fragrance that goes beyond beauty, it is the second in the fragrance growth market. Haircare is a big player in the region coming in as the third largest beauty category in the MEA.

The Middle East is also experiencing the rise of the well-groomed man, as the male populous spends more time in front of the mirror and more money on personal care. Therefore, whether your brand is color cosmetics, fragrance, hair care or a men’s line the Middle East is the place to do business.