Cosmoprof Bologna

2019's edition had over 265,000 attendees as well as 3,033 exhibitors from over 70 countries. A 10% increase in attendance YoY. With Cosmoprof’s recent acquisition of the German group Health & Beauty next year’s edition should continue to grow as the largest business to business beauty trade show in the world. After a year with little to none international business to business beauty shows, we are excited to host the California Pavilion at one of the first physical shows. Already we have received inquires from both brands and international buyers about the attendance of the California Pavilion.

In the California Pavilion, we care about your success.

As the organizers of the pavilion, we aim to offer the highest quality exhibition space with the most inviting environment.

When participating in a trade show, it is easy to feel in competition with your neighboring exhibitors. We work to eliminate that feeling by encouraging camaraderie and sharing of resources. We make it a point to get to know each other and network. We route for each other and even assist each other by passing along contacts, or buyers, that may not be right for one exhibitor, but a perfect fit for another. In the California Pavilion, we are a team.

Over the past few years, the California Pavilion has become synonymous with innovative, fast-growing companies fully-prepared to tackle large deals. We, at the CTA, help our exhibitors through the entire show organizing process and are happy to assist with any extra support one may need. In the California Pavilion, your success is our goal.