After 10 years of presence, the California Pavilions have become a destination for the next desirable brand. The California Trade Alliance designs builds and manages the California and US Pavilion at the world's most important Beauty trade shows.
By exhibiting with us, we represent you so you can concentrate on what matters: developing relationships and making sales. The electricity, lighting, catering, etc. is taken care of by us. Trade shows allow companies to pick up new distribution, continue existing business relationships in a dynamic environment held in the beautiful city of Bologna.
Within the California Pavilion you will experience collaboration amongst independent brand owners. The California Pavilion is a place where you find creativity, sustainability and quality of US Brands.
Browse Upcoming Trade Shows
Browse our latest trade shows around the globe.
Upcoming Trade Shows
Below you can browse the trade shows we are involved in that are coming up soon.
Cosmoprof Bologna
This Italy show is the largest and most important beauty trade show in the world. For the past 53 years it has emerged as the premier destination for brands and distribution buyers to converge.
Meet over 240,000 buyers, investors, distributors, and media from around the globe that gather at Cosmoprof Worldwide Bologna to build partnerships, participate in the community, and grow their businesses.
Cosmoprof Hong Kong
Located in the center of Asian Trade, this show serves as the premier conduit between brands and buyers in the region. 63,000 Buyers from 119 countries, from the largest department and chain stores to the most influential boutiques, attend this Hong Kong show in search of the latest beauty products.
Join the California Pavilion to be a part of the exhibition.
Beautyworld Middle East
Beautyworld Middle East is the largest international trade fair for beauty products, hair, fragrances and wellbeing in the Middle East. Last year’s show welcomed over 37,000 visitors from 131 countries and featured over 1,500 exhibitors from 59 countries. Buyers, distributors, importers, wholesalers, retailers, and professionals from across the region attend Beautyworld to do business.
Beautyworld Middle East’s influence has spread not only across the Middle East and Africa, but also the Indian subcontinent offering thousands of influential trade buyers and distributors. Join the California Pavilion in Dubai to capture the opportunity of this leading trade and networking event for the beauty industry.